XR news, interviews and research.
Samsung's Intelligent Eyewear Has No Display, and the Color Model Is Only Reported
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Samsung's Intelligent Eyewear Has No Display, and the Color Model Is Only Reported
Samsung's own announcement lists a camera, a chip and nine hours of battery, and never once mentions a display. The pair that has one is a supply chain report, not a product.
visionOS 27 Ships September 14 With a Rebuilt Siri
Apple dated the release on its own page and led on an assistant that answers questions about whatever the wearer is looking at. What is in it, and the language caveat Apple states itself.
FORVIA HELLA Backs Distance Technologies for a Mirrorless 3D AR Head-Up Display
Removing the mirrors is the whole point, because installation space is what keeps head-up displays out of smaller cars. What the two companies announced, and the four things they did not.
Lumus Adds a Third Waveguide Manufacturer in Crystal-Optech
Waveguides are the component that has kept AR glasses expensive, and Lumus now names three factories rather than one. What the agreement covers, and the numbers it leaves out.
Project Phoenix Leaked From Quest Firmware Ahead of Meta Connect 2026
The images came out of a package Meta ships through its own store, which is a stronger source than a supply chain rumor and still not an announcement. What Meta has published, and what it has not.
Steam Frame Has No Price or Date as Valve's Summer Window Closes
Valve's release notes for its September VR update never name the headset they are supposed to be preparing. What Valve has actually published about price and timing, and what it has not.
VR Headset Shipments Fell 18% in Q2 2026 While AR Rose 138%
The two halves of the market moved in opposite directions last quarter, and the share table everyone quotes counts them together. What Counterpoint published and where its own figures disagree.
Best 3D Scanning and Reality Capture Companies
Three unrelated businesses share this search term. Capturing a building, a part and a space to look at need different instruments and produce different deliverables at very different prices.
Best Volumetric Video Companies and Capture Platforms
The capture studio most lists tell you to hire has largely stopped existing. One domain serves nothing, one page is a 404 and two suppliers now sell something else entirely.
Best VR Companies for Construction Safety Training
On a construction site most of the people exposed to your hazards do not work for you, so reach decides the outcome. Hazard training and equipment operator training are also different products.
Best AR Remote Assistance Companies and Software
Every supplier here demos the same anchored arrow, so annotation decides nothing. What decides it is the record the call leaves, how an outsider joins and a Microsoft retirement date in December 2026.
Best VR Companies for Skilled Trades and HVAC Training
Trades training is measured by credentials, not completions. EPA 608 is legally required to touch refrigerants, and a product that leads to no card is enrichment that will not survive a budget review.
Best VR Companies for Nursing Simulation
Nursing is the rare immersive category with published standards to check a product against. Which frameworks each supplier names, who can author a scenario, and the accreditation question no vendor controls.
Best VR Companies for Police and Law Enforcement Training
A range simulator does not teach an officer how to talk to someone in crisis, and both are sold under the same words. Four architectures, what each trains, and the questions that decide it.
Best Spatial Computing Companies
Spatial computing is a buyer's word more than a supplier's word, and a company called Niantic Spatial does not use it. What the term denotes, who does it, and which vertical list you want.
Best VR Companies for Mental Health Therapy
The suppliers say which side of the treatment and wellness line they sit on more clearly than the lists ranking them do. Also, three of the best-known names no longer serve a working website.
Best VR Companies for Pain Management
FDA-authorized and FDA-registered look alike and mean opposite things, and the difference decides this category. Which products were actually reviewed, for which condition, and what the badge does not cover.
Best Companies for 3D Product Rendering and Animation
A render expires with the campaign and a real-time asset does not, so the deliverable decides the value long before the reference reel does. Four routes, and the arithmetic that kills programs.
Best AR Companies for Virtual Try-On
A face, a wrist, a foot and a pair of glasses are four different tracking problems, so the category decides the shortlist before price does. Two of the biggest names here are now one company.
Best Digital Twin Companies for Aerospace and Defense
Every vendor here demonstrates the layer a person looks at and sells the layer underneath it. Which of the three you need, and the question that eliminates suppliers before capability comes up.
Best Companies for City-Scale Digital Twins
Four different products are sold under one phrase, and the thing that decides which you need is not the city, it is who has to look at the twin. Platform, model, planning system and the layer built on top.
Best VR Companies for Wind, Solar and Renewable Energy
Renewables buys XR for something the rest of energy does not: explaining a project that does not exist yet to investors, regulators and landowners, before anything is built.
Best Companies for Hospitality and Tourism VR Experiences
Hospitality buys three things and calls them all virtual experiences: venue capture, destination promotion and built attractions. The suppliers barely overlap and the budgets sit in different departments.
Best VR Companies for Real Estate Tours
Real estate tours divide on whether the building exists. Capturing standing property is a per-listing workflow; showing an unbuilt one is a visualization commission, and the suppliers barely overlap.
Best XR Platforms for Enterprise Learning and Development
Most XR training procurement conflates two purchases: the content and the system that authors, distributes and records it. This ranks the second, which is the one that decides whether anything gets used.
Best VR Companies for Warehouse and Logistics Training
Warehouse training is bought for ramp time across a large seasonal intake, not for task difficulty. That makes licensing the default and powered equipment the one real exception.
Best VR Companies for Employee Onboarding
Onboarding is bought because induction varies by whoever delivers it, not because it is hard. What separates suppliers is reach across a distributed intake and what the completion record contains.
Best VR Companies for Leadership and Soft Skills Training
Every supplier here can put a learner in a difficult conversation. What separates them is who plays the counterpart, what gets assessed and whether the assessment means anything outside the platform.
Best XR Companies for Pharmaceutical R&D and Drug Discovery
Three suppliers, not ten. Several companies routinely listed as VR drug discovery vendors have dropped the product, stopped trading under that name or were never suppliers at all.
Best VR Companies for Medical and Patient Education
Medical education answers to an education committee, patient education answers to consent quality, and most suppliers here come from scientific animation rather than software. Which has shipped which.
Best VR Companies for Rehabilitation and Physical Therapy
FDA registered, cleared, authorized and approved mean four different things, and only one supplier here holds a De Novo authorization. Penumbra is absent because it left the market in 2024.
VR Simulation: What It Is and How to Evaluate It
The word simulation hides a large cost difference. A walkthrough shows an environment, a procedure trainer checks steps, and only one of the three models behavior.
3D and AR Product Visualization: What It Is and How to Evaluate It
Everyone demonstrates a product appearing convincingly in a room. That part is solved. Programs fail on cost per asset at catalog scale, and the arithmetic is available first.
AR and VR in Retail: What It Is and How to Evaluate It
Retail XR splits into hardware in a store and software on a shopper's device, and the recurring cost of keeping in-store hardware working usually exceeds building it.
XR for Museums and Culture: What It Is and How to Evaluate It
Nobody is trained, nobody is supervised and nobody has to be there. Everything enterprise XR assumes about attention has to be earned in a gallery in thirty seconds.
XR for Energy and Utilities: What It Is and How to Evaluate It
Energy is not one buying problem. Asset visualization, operations training and safety rehearsal are bought separately and confused constantly, by three different budgets.
XR in Education: What It Is and How to Evaluate It
Education XR divides on one question before any other: are you commissioning content or licensing a catalog. The two are bought on different budgets over different timescales.
Digital Twins: What They Are and How to Evaluate One
Four different products are sold under one word, and buying a modeled environment while describing a live twin is the defining risk in this category. How to tell them apart.
Virtual Tours: What They Are and How to Evaluate One
A tour either persuades or records, and briefing a marketing studio to produce an as-built engineering record fails at first use. The four types and what capture method really costs.
VR Training for Enterprise: What It Is and How to Evaluate It
Simulation, guided work and remote assistance come out of one budget and solve three different problems, and buying one while describing another is the standard procurement error.
XR in Healthcare: What It Is and How to Evaluate It
Healthcare XR is three markets, not one, and pharmaceutical animation credits say nothing about whether a supplier's clinical training survives review. The segments and the evidence standards.
Best XR Headsets in 2026: VR, AR and Mixed Reality Devices Compared
No optical see-through AR headset is sold new anymore and prices rose across 2026. Fourteen headsets with manufacturer-claimed specs and store prices, all checked on the same day.
Pico XR: ByteDance's Headsets, Enterprise Lineup and Where to Buy Them in 2026
Pico's consumer headsets are not sold in North America and only the enterprise models carry a dollar price. The lineup, the ByteDance ownership and where each device is actually available.
Samsung Galaxy XR: Specifications, Price and Availability in 2026
Samsung publishes two different pixel counts for the same headset and the price has not moved since launch. Claimed specs, the countries it sells in and what changed in the first year.
Meta Quest in 2026: every current headset, Horizon OS and the business lineup
Meta raised Quest prices in 2026 and paused third-party Horizon OS before any partner headset shipped. What is still sold new, what was discontinued and where business buyers now stand.
Magic Leap: What the Company Makes and Where It Stands in 2026
Magic Leap stopped selling headsets in 2026 and now supplies waveguides for other companies' glasses. What it still supports until 2027, who owns it, and what the Magic Leap 2 spec sheet claims.
ShapesXR: What the Spatial Design and Prototyping Tool Does (2026)
Three paid tiers carry no published price and the Vision Pro version announced in 2023 still has no listing. What the tool does, which headsets run it and how a design reaches Unity.
Best XR Trade Shows, Expos, Events and Conferences (2026 to 2027)
Three of the shows people still search for have merged or changed name, and Meta Connect is not an in-person event at all. Twenty-four editions with dates, cities and organizers.
Microsoft HoloLens in 2026: HoloLens 2 Status, Support Dates and What Replaces It
Production ended in 2024 and no successor was announced, but security updates run to December 2027, so existing fleets still need developers. The dates, the IVAS handover and the alternatives.
Best Companies for Real-Time IoT Digital Twin Visualization
Two of these are platforms, one corrects a vendor name with no company behind it, and the hard part is not the picture. Getting data out of operational technology is where these programs stall.
Best Companies for Architectural and Pre-Construction Walkthroughs
Developers want desire and project teams want accuracy, and almost every studio in this market is built for the first. Do not brief a marketing studio to find your design problems.
Best VR Companies for Hazardous and Remote Site Tours
Whether you need to see the site right now or to plan against how it stood decides the supplier. What your permit system lets someone carry decides the capture method, and that sits upstream of the software.
Best XR Companies for Human Digital Twin Development
The companies genuinely modeling human bodies are simulation and clinical science firms, not XR studios. Industrial twins mostly report; a human twin predicts, and is judged on whether it is right.
Best Companies for Custom Medical Simulation in VR
Procedural, clinical scenario, physiological and molecular simulation share a name and nothing else. The bottleneck is rarely the software; it is finding clinical expert time to author and validate content.
Best AR and VR Development Companies for Healthcare
Clinical training, pharmaceutical communication and patient preparation want different evidence and different suppliers. Asking a communication studio for validated training disappoints everyone involved.
Best AR and VR Development Companies for Retail
In-store technology is hardware someone has to keep switched on across every location; online retail XR is software that ships instantly. Different suppliers, and the running cost decides the first one.
Best Companies for VR Virtual Showrooms and Stores
Building the space is not the hard part. Nobody visits a virtual store spontaneously, so without a reason to return you have bought a press release with running costs.
Best Companies for 3D Car and Automotive Configurators
Millions of valid vehicles, paint that has to look right on a decade-old phone, and a sale that finishes at a dealer. The build has to survive that handover or the configurator produced frustration.
Best AR Companies for Retail Product Customization
Personalisation raises margin and removes stock at the same time. The visual layer is bought by marketing; the consequences land on production, usually during the first busy trading period.
Best Companies for Custom 3D Product Configurators
Buyers evaluate the renderer. Configurators fail on rules and integration: a customer builds something unbuildable, or priced wrong, or that reaches the factory as a screenshot someone retypes.
Best AR Companies for Furniture and Home Goods Placement
Sofas are objects and flooring is a surface, and the two need different computer vision, different assets and different vendors. Getting that wrong wastes a procurement round.
Best AR Development Companies for Ecommerce
Platforms and studios get shortlisted together and answer different briefs. Buy a platform expecting delivery and you get an empty account; commission a studio expecting a system and you get one campaign.
Best Companies for AR Product Preview and Placement
Placement answers whether something fits, which makes it decisive for sofas and irrelevant for shampoo. A beautifully rendered sofa at the wrong scale is worse than no sofa at all.
Best Companies for AR Product Visualization in Ecommerce
A 3D viewer that adds two seconds to load time can cost more revenue through abandonment than it earns through engagement. Page performance decides this before design does.
Best AR Companies for Product Visualization
Every vendor demos the same convincing product in a room. Projects die further upstream, on cost per asset at two thousand SKUs rather than twelve hero products.
Best VR Companies for Industrial and Factory Virtual Tours
A recruitment walkthrough and an as-built engineering record are different products with different accuracy needs. Deciding which you are funding eliminates most of the shortlist immediately.
Best Companies for Custom 3D Virtual Experiences
The hardest part is rarely the 3D. It is naming what the experience changes, agreeing who owns the creative direction, and knowing who keeps it running once the studio moves on.
Best Companies for VR Surgical Training Development
A device manufacturer is often paying, which changes what gets built and who signs. Before commissioning anything, ask the manufacturer whether the training already exists and is better validated.
Best Companies for AR in the Operating Room and Surgical Planning
Rehearsing an operation beforehand and guiding a surgeon during one sit on opposite sides of a regulatory line. Which side your project falls on decides the supplier, the cost and whether it is feasible.
Best Companies for University and Campus VR Tours
This is an admissions purchase, not a technology one, and most of these suppliers are enrollment marketing firms using 360 content. Whether you have anyone to maintain it decides the shortlist.
Best Companies for VR Emergency Response and Defense Simulation
Trainees usually already know the right action; the question is whether they take it while frightened. Ask what happens when someone does the wrong thing, because a scenario that waits is a checklist.
Best VR Companies for Engineering Simulation
If an engineer cannot resolve a hairline gap or read a label, no amount of software quality rescues the review. Fidelity gates this category, and it is a ten minute test people routinely skip.
Best Companies for VR Virtual Prototyping
Design review is a conversation, and headsets are hostile to conversations. Whether your reviews need a group in one room or one person inspecting closely decides the supplier before any feature does.
Best Companies for Custom VR Simulation Development
A simulation computes behavior; a training application replays paths somebody authored. Ask for an unscripted action during the demo, because the price difference between the two is large.
Best Companies for Digital Twin Data Visualization
Most of a twin budget goes into plumbing nobody sees, and the whole thing gets judged on the screen. What each supplier actually visualizes, whether it is live, and who is meant to read it.
Best Companies for BIM and Construction Digital Twins
The building that gets constructed is never quite the one that was drawn, and a twin handed over without verifying the difference is wrong in ways nobody can see. Who closes that gap, and who owns it afterwards.
Best Companies Building Digital Twins on Unity and Unreal
Game engines buy real-time rendering and headset output, and cost you a conversion pipeline that goes stale the moment nobody wants to run it. Who has solved that, and one supplier who refuses the problem.
Best Companies for Custom Digital Twin Development
Four different things get sold as a custom twin, and buying the wrong one produces an expensive 3D model that was out of date on delivery. What each supplier actually delivers, and what it connects to.
Best VR Companies for Workplace Safety Training
Safety training already exists and is already cheap, so a proposal to do the same job more expensively loses. Naming the incident you are preventing is what makes the case, and it decides the supplier.
Best Companies for Custom VR Training Development
Commissioning a build is the wrong answer more often than vendors admit, and the term that decides five-year cost is who holds the source code. When custom earns its money, and who to give it to.
Best VR Companies for Manufacturing and Equipment Operation Training
Whether the physical control set is part of the competence settles most of this shortlist on its own. What each supplier builds, who they build it for, and what a revision costs once the line changes.
Best AR Work Instruction and Guided Work Companies
Guided work is execution, not training, and the number that decides the program is how long one of your own experts takes to author a procedure. Authoring effort, change control, integration and proof.
Best AR Training Companies for Industrial Environments
Remote assistance solves scarce expertise one call at a time. Guided work instructions solve inconsistent execution and scale. Buying the first while needing the second is the usual mistake.
Best AR Companies for Interactive Exhibits and Artifact Visualization
An AR layer nobody triggers is a common and expensive outcome. Phone overlays, gallery interactives and physical facsimiles weighed against the room they have to work in.
Best VR Companies for Virtual Museum Tours
Free-roam expeditions, on-site phone companions and remote tours share a name and nothing else. Where the visitor is standing decides the supplier, and throughput decides the business case.
Best XR Companies for Cultural Heritage Experiences
Documentation, interpretation and fabrication are three separate jobs, and a brief that asks for one while expecting another is how heritage projects go wrong. Who does which, and who keeps the data.
Best Companies for VR and AR Art Exhibitions
One of these is an artist collective you exhibit, not a studio you brief. Getting that distinction wrong is the most common error made on a VR and AR art shortlist.
Best XR Development Companies for Museums
A visitor gives an unfamiliar exhibit about fifteen seconds, and the exhibit has to run daily for a decade. The suppliers split cleanly between whole-gallery designers and component builders.
Best XR Development Companies for Universities
University XR is funded by grants, commissioned by academics with no procurement authority, and expected to outlive whoever wrote the bid. Ownership matters more here than any feature.
Best Companies for VR Hazardous Environment and Safety Training
Safety training has a compliance floor and a competence ceiling, and VR is poor value against the first. One supplier here publishes named regulatory approvals. The rest leave it to your regulator.
Best VR Companies for Oil and Gas Simulation and Training
Equipment operation, plant procedure and contractor safety get bought separately and confused constantly. Which vendor fits which, plus the competency record most programs forget to specify.
Best Digital Twin Platforms and Development Companies for Energy
Three kinds of energy twin get sold as one thing: a platform you populate, a build made to order, and a manufacturer's model of its own equipment. What each connects to, and who owns the result.
Best VR Companies for Virtual Site Tours of Energy Facilities
Laser-scanned site tours and hand-modeled ones are different products with different afterlives. How each vendor captures a facility, and what the result still supports once they leave.
Best XR Development Companies for Energy and Utilities
Listing energy among your industries is not the same as naming a client in one. The shortlist separated by what each vendor can actually evidence in hazardous and regulated settings.
Best VR Companies for K-12 and Classroom Learning
School VR pilots die on charging, hygiene and supervision far more often than on content quality. Judged on classroom fit first, with device management treated as a feature rather than an afterthought.
Best VR Companies for Workforce and Vocational Training
Four business models turn up on the same workforce training shortlist: custom simulation, trade catalog, authoring platform and classroom instruction. Telling them apart is most of the decision.
Best VR Companies for Virtual Labs and Science Simulations
Virtual labs earn their cost when they replace an experiment your institution cannot safely or affordably run. Weighed on catalog depth, custom capability and the universities willing to be named.
Best VR Development Companies for Education
An education VR shortlist usually mixes game studios, catalog vendors and platforms without saying which is which. Here is how the five differ, and what each names as evidence.
Best XR Companies for Medical Device Visualization
Medical animation studios and XR developers land on the same shortlist and sell different things. Where five of them actually sit, and what three decline to publish about themselves.
Top VR Development Companies (2026)
Four of the five studios here publish what they charge, which is unusual in this market. Project minimums run from $10,000 to $250,000 and up, alongside named clients and the platforms each one supports.
Samsung's Intelligent Eyewear Has No Display, and the Color Model Is Only Reported
Samsung's own announcement lists a camera, a chip and nine hours of battery, and never once mentions a display. The pair that has one is a supply chain report, not a product.
Read morevisionOS 27 Ships September 14 With a Rebuilt Siri
Apple dated the release on its own page and led on an assistant that answers questions about whatever the wearer is looking at. What is in it, and the language caveat Apple states itself.
Read moreFORVIA HELLA Backs Distance Technologies for a Mirrorless 3D AR Head-Up Display
Removing the mirrors is the whole point, because installation space is what keeps head-up displays out of smaller cars. What the two companies announced, and the four things they did not.
Read moreLumus Adds a Third Waveguide Manufacturer in Crystal-Optech
Waveguides are the component that has kept AR glasses expensive, and Lumus now names three factories rather than one. What the agreement covers, and the numbers it leaves out.
Read moreProject Phoenix Leaked From Quest Firmware Ahead of Meta Connect 2026
The images came out of a package Meta ships through its own store, which is a stronger source than a supply chain rumor and still not an announcement. What Meta has published, and what it has not.
Read moreSteam Frame Has No Price or Date as Valve's Summer Window Closes
Valve's release notes for its September VR update never name the headset they are supposed to be preparing. What Valve has actually published about price and timing, and what it has not.
Read moreVR Headset Shipments Fell 18% in Q2 2026 While AR Rose 138%
The two halves of the market moved in opposite directions last quarter, and the share table everyone quotes counts them together. What Counterpoint published and where its own figures disagree.
Read moreApple Smart Glasses Slip to WWDC 2027
Bloomberg reports a WWDC 2027 reveal for Apple's N50 glasses, and the camera question is still open. What is documented, what is only reported and what Apple itself has said nothing about.
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What is BestInXR? A Documented Directory of the XR Industry
Specifications go offline when a product is discontinued and portfolios vanish when a studio is acquired. What BestInXR documents, the six rules every entry follows and who it is built for.
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VR Simulation: What It Is and How to Evaluate It
The word simulation hides a large cost difference. A walkthrough shows an environment, a procedure trainer checks steps, and only one of the three models behavior.
Read more3D and AR Product Visualization: What It Is and How to Evaluate It
Everyone demonstrates a product appearing convincingly in a room. That part is solved. Programs fail on cost per asset at catalog scale, and the arithmetic is available first.
Read moreAR and VR in Retail: What It Is and How to Evaluate It
Retail XR splits into hardware in a store and software on a shopper's device, and the recurring cost of keeping in-store hardware working usually exceeds building it.
Read moreXR for Museums and Culture: What It Is and How to Evaluate It
Nobody is trained, nobody is supervised and nobody has to be there. Everything enterprise XR assumes about attention has to be earned in a gallery in thirty seconds.
Read moreXR for Energy and Utilities: What It Is and How to Evaluate It
Energy is not one buying problem. Asset visualization, operations training and safety rehearsal are bought separately and confused constantly, by three different budgets.
Read moreXR in Education: What It Is and How to Evaluate It
Education XR divides on one question before any other: are you commissioning content or licensing a catalog. The two are bought on different budgets over different timescales.
Read moreDigital Twins: What They Are and How to Evaluate One
Four different products are sold under one word, and buying a modeled environment while describing a live twin is the defining risk in this category. How to tell them apart.
Read moreVirtual Tours: What They Are and How to Evaluate One
A tour either persuades or records, and briefing a marketing studio to produce an as-built engineering record fails at first use. The four types and what capture method really costs.
Read moreVR Training for Enterprise: What It Is and How to Evaluate It
Simulation, guided work and remote assistance come out of one budget and solve three different problems, and buying one while describing another is the standard procurement error.
Read moreXR in Healthcare: What It Is and How to Evaluate It
Healthcare XR is three markets, not one, and pharmaceutical animation credits say nothing about whether a supplier's clinical training survives review. The segments and the evidence standards.
Read moreBest XR Headsets in 2026: VR, AR and Mixed Reality Devices Compared
No optical see-through AR headset is sold new anymore and prices rose across 2026. Fourteen headsets with manufacturer-claimed specs and store prices, all checked on the same day.
Read morePico XR: ByteDance's Headsets, Enterprise Lineup and Where to Buy Them in 2026
Pico's consumer headsets are not sold in North America and only the enterprise models carry a dollar price. The lineup, the ByteDance ownership and where each device is actually available.
Read moreSamsung Galaxy XR: Specifications, Price and Availability in 2026
Samsung publishes two different pixel counts for the same headset and the price has not moved since launch. Claimed specs, the countries it sells in and what changed in the first year.
Read moreMeta Quest in 2026: every current headset, Horizon OS and the business lineup
Meta raised Quest prices in 2026 and paused third-party Horizon OS before any partner headset shipped. What is still sold new, what was discontinued and where business buyers now stand.
Read moreMagic Leap: What the Company Makes and Where It Stands in 2026
Magic Leap stopped selling headsets in 2026 and now supplies waveguides for other companies' glasses. What it still supports until 2027, who owns it, and what the Magic Leap 2 spec sheet claims.
Read moreShapesXR: What the Spatial Design and Prototyping Tool Does (2026)
Three paid tiers carry no published price and the Vision Pro version announced in 2023 still has no listing. What the tool does, which headsets run it and how a design reaches Unity.
Read moreMicrosoft HoloLens in 2026: HoloLens 2 Status, Support Dates and What Replaces It
Production ended in 2024 and no successor was announced, but security updates run to December 2027, so existing fleets still need developers. The dates, the IVAS handover and the alternatives.
Read moreSmart Glasses: The Complete 2026 Guide
From AI glasses to assisted reality, this guide breaks down every smart glasses category and helps you match the right device to your business workflow.
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Virtual Reality in Business: Everything You Need to Know
Training in risk-free simulations, testing designs at full scale and meeting across distances are the three cases that carry their own cost. How the technology works, and how to judge whether it fits.
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Mixed Reality Complete Guide: What It Is and How It Works
A virtual clock that stays on your wall when you walk across the room is the difference between mixed reality and an AR overlay. How the anchoring works, what hardware exists, and how to read the specs.
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What Is Augmented Reality? The Complete Guide for 2026
Augmented reality keeps you in your real surroundings and layers content on top, through a phone, tablet or wearable. The types of AR experience, the hardware and software behind them, and where it is heading.
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Selecting XR Developers: A Guide for Enterprise Teams
Not every XR studio that demos well can deliver at enterprise scale. The criteria, sourcing models and reference checks that separate a capable partner from a costly mistake.
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Best XR Trade Shows, Expos, Events and Conferences (2026 to 2027)
Three of the shows people still search for have merged or changed name, and Meta Connect is not an in-person event at all. Twenty-four editions with dates, cities and organizers.
Read moreBest 3D Scanning and Reality Capture Companies
Three unrelated businesses share this search term. Capturing a building, a part and a space to look at need different instruments and produce different deliverables at very different prices.
Read moreBest Volumetric Video Companies and Capture Platforms
The capture studio most lists tell you to hire has largely stopped existing. One domain serves nothing, one page is a 404 and two suppliers now sell something else entirely.
Read moreBest VR Companies for Construction Safety Training
On a construction site most of the people exposed to your hazards do not work for you, so reach decides the outcome. Hazard training and equipment operator training are also different products.
Read moreBest AR Remote Assistance Companies and Software
Every supplier here demos the same anchored arrow, so annotation decides nothing. What decides it is the record the call leaves, how an outsider joins and a Microsoft retirement date in December 2026.
Read moreBest VR Companies for Skilled Trades and HVAC Training
Trades training is measured by credentials, not completions. EPA 608 is legally required to touch refrigerants, and a product that leads to no card is enrichment that will not survive a budget review.
Read moreBest VR Companies for Nursing Simulation
Nursing is the rare immersive category with published standards to check a product against. Which frameworks each supplier names, who can author a scenario, and the accreditation question no vendor controls.
Read moreBest VR Companies for Police and Law Enforcement Training
A range simulator does not teach an officer how to talk to someone in crisis, and both are sold under the same words. Four architectures, what each trains, and the questions that decide it.
Read moreBest Spatial Computing Companies
Spatial computing is a buyer's word more than a supplier's word, and a company called Niantic Spatial does not use it. What the term denotes, who does it, and which vertical list you want.
Read moreBest VR Companies for Mental Health Therapy
The suppliers say which side of the treatment and wellness line they sit on more clearly than the lists ranking them do. Also, three of the best-known names no longer serve a working website.
Read moreBest VR Companies for Pain Management
FDA-authorized and FDA-registered look alike and mean opposite things, and the difference decides this category. Which products were actually reviewed, for which condition, and what the badge does not cover.
Read moreBest Companies for 3D Product Rendering and Animation
A render expires with the campaign and a real-time asset does not, so the deliverable decides the value long before the reference reel does. Four routes, and the arithmetic that kills programs.
Read moreBest AR Companies for Virtual Try-On
A face, a wrist, a foot and a pair of glasses are four different tracking problems, so the category decides the shortlist before price does. Two of the biggest names here are now one company.
Read moreBest Digital Twin Companies for Aerospace and Defense
Every vendor here demonstrates the layer a person looks at and sells the layer underneath it. Which of the three you need, and the question that eliminates suppliers before capability comes up.
Read moreBest Companies for City-Scale Digital Twins
Four different products are sold under one phrase, and the thing that decides which you need is not the city, it is who has to look at the twin. Platform, model, planning system and the layer built on top.
Read moreBest VR Companies for Wind, Solar and Renewable Energy
Renewables buys XR for something the rest of energy does not: explaining a project that does not exist yet to investors, regulators and landowners, before anything is built.
Read moreBest Companies for Hospitality and Tourism VR Experiences
Hospitality buys three things and calls them all virtual experiences: venue capture, destination promotion and built attractions. The suppliers barely overlap and the budgets sit in different departments.
Read moreBest VR Companies for Real Estate Tours
Real estate tours divide on whether the building exists. Capturing standing property is a per-listing workflow; showing an unbuilt one is a visualization commission, and the suppliers barely overlap.
Read moreBest XR Platforms for Enterprise Learning and Development
Most XR training procurement conflates two purchases: the content and the system that authors, distributes and records it. This ranks the second, which is the one that decides whether anything gets used.
Read moreBest VR Companies for Warehouse and Logistics Training
Warehouse training is bought for ramp time across a large seasonal intake, not for task difficulty. That makes licensing the default and powered equipment the one real exception.
Read moreBest VR Companies for Employee Onboarding
Onboarding is bought because induction varies by whoever delivers it, not because it is hard. What separates suppliers is reach across a distributed intake and what the completion record contains.
Read moreBest VR Companies for Leadership and Soft Skills Training
Every supplier here can put a learner in a difficult conversation. What separates them is who plays the counterpart, what gets assessed and whether the assessment means anything outside the platform.
Read moreBest XR Companies for Pharmaceutical R&D and Drug Discovery
Three suppliers, not ten. Several companies routinely listed as VR drug discovery vendors have dropped the product, stopped trading under that name or were never suppliers at all.
Read moreBest VR Companies for Medical and Patient Education
Medical education answers to an education committee, patient education answers to consent quality, and most suppliers here come from scientific animation rather than software. Which has shipped which.
Read moreBest VR Companies for Rehabilitation and Physical Therapy
FDA registered, cleared, authorized and approved mean four different things, and only one supplier here holds a De Novo authorization. Penumbra is absent because it left the market in 2024.
Read moreBest Companies for Real-Time IoT Digital Twin Visualization
Two of these are platforms, one corrects a vendor name with no company behind it, and the hard part is not the picture. Getting data out of operational technology is where these programs stall.
Read moreBest Companies for Architectural and Pre-Construction Walkthroughs
Developers want desire and project teams want accuracy, and almost every studio in this market is built for the first. Do not brief a marketing studio to find your design problems.
Read moreBest VR Companies for Hazardous and Remote Site Tours
Whether you need to see the site right now or to plan against how it stood decides the supplier. What your permit system lets someone carry decides the capture method, and that sits upstream of the software.
Read moreBest XR Companies for Human Digital Twin Development
The companies genuinely modeling human bodies are simulation and clinical science firms, not XR studios. Industrial twins mostly report; a human twin predicts, and is judged on whether it is right.
Read moreBest Companies for Custom Medical Simulation in VR
Procedural, clinical scenario, physiological and molecular simulation share a name and nothing else. The bottleneck is rarely the software; it is finding clinical expert time to author and validate content.
Read moreBest AR and VR Development Companies for Healthcare
Clinical training, pharmaceutical communication and patient preparation want different evidence and different suppliers. Asking a communication studio for validated training disappoints everyone involved.
Read moreBest AR and VR Development Companies for Retail
In-store technology is hardware someone has to keep switched on across every location; online retail XR is software that ships instantly. Different suppliers, and the running cost decides the first one.
Read moreBest Companies for VR Virtual Showrooms and Stores
Building the space is not the hard part. Nobody visits a virtual store spontaneously, so without a reason to return you have bought a press release with running costs.
Read moreBest Companies for 3D Car and Automotive Configurators
Millions of valid vehicles, paint that has to look right on a decade-old phone, and a sale that finishes at a dealer. The build has to survive that handover or the configurator produced frustration.
Read moreBest AR Companies for Retail Product Customization
Personalisation raises margin and removes stock at the same time. The visual layer is bought by marketing; the consequences land on production, usually during the first busy trading period.
Read moreBest Companies for Custom 3D Product Configurators
Buyers evaluate the renderer. Configurators fail on rules and integration: a customer builds something unbuildable, or priced wrong, or that reaches the factory as a screenshot someone retypes.
Read moreBest AR Companies for Furniture and Home Goods Placement
Sofas are objects and flooring is a surface, and the two need different computer vision, different assets and different vendors. Getting that wrong wastes a procurement round.
Read moreBest AR Development Companies for Ecommerce
Platforms and studios get shortlisted together and answer different briefs. Buy a platform expecting delivery and you get an empty account; commission a studio expecting a system and you get one campaign.
Read moreBest Companies for AR Product Preview and Placement
Placement answers whether something fits, which makes it decisive for sofas and irrelevant for shampoo. A beautifully rendered sofa at the wrong scale is worse than no sofa at all.
Read moreBest Companies for AR Product Visualization in Ecommerce
A 3D viewer that adds two seconds to load time can cost more revenue through abandonment than it earns through engagement. Page performance decides this before design does.
Read moreBest AR Companies for Product Visualization
Every vendor demos the same convincing product in a room. Projects die further upstream, on cost per asset at two thousand SKUs rather than twelve hero products.
Read moreBest VR Companies for Industrial and Factory Virtual Tours
A recruitment walkthrough and an as-built engineering record are different products with different accuracy needs. Deciding which you are funding eliminates most of the shortlist immediately.
Read moreBest Companies for Custom 3D Virtual Experiences
The hardest part is rarely the 3D. It is naming what the experience changes, agreeing who owns the creative direction, and knowing who keeps it running once the studio moves on.
Read moreBest Companies for VR Surgical Training Development
A device manufacturer is often paying, which changes what gets built and who signs. Before commissioning anything, ask the manufacturer whether the training already exists and is better validated.
Read moreBest Companies for AR in the Operating Room and Surgical Planning
Rehearsing an operation beforehand and guiding a surgeon during one sit on opposite sides of a regulatory line. Which side your project falls on decides the supplier, the cost and whether it is feasible.
Read moreBest Companies for University and Campus VR Tours
This is an admissions purchase, not a technology one, and most of these suppliers are enrollment marketing firms using 360 content. Whether you have anyone to maintain it decides the shortlist.
Read moreBest Companies for VR Emergency Response and Defense Simulation
Trainees usually already know the right action; the question is whether they take it while frightened. Ask what happens when someone does the wrong thing, because a scenario that waits is a checklist.
Read moreBest VR Companies for Engineering Simulation
If an engineer cannot resolve a hairline gap or read a label, no amount of software quality rescues the review. Fidelity gates this category, and it is a ten minute test people routinely skip.
Read moreBest Companies for VR Virtual Prototyping
Design review is a conversation, and headsets are hostile to conversations. Whether your reviews need a group in one room or one person inspecting closely decides the supplier before any feature does.
Read moreBest Companies for Custom VR Simulation Development
A simulation computes behavior; a training application replays paths somebody authored. Ask for an unscripted action during the demo, because the price difference between the two is large.
Read moreBest Companies for Digital Twin Data Visualization
Most of a twin budget goes into plumbing nobody sees, and the whole thing gets judged on the screen. What each supplier actually visualizes, whether it is live, and who is meant to read it.
Read moreBest Companies for BIM and Construction Digital Twins
The building that gets constructed is never quite the one that was drawn, and a twin handed over without verifying the difference is wrong in ways nobody can see. Who closes that gap, and who owns it afterwards.
Read moreBest Companies Building Digital Twins on Unity and Unreal
Game engines buy real-time rendering and headset output, and cost you a conversion pipeline that goes stale the moment nobody wants to run it. Who has solved that, and one supplier who refuses the problem.
Read moreBest Companies for Custom Digital Twin Development
Four different things get sold as a custom twin, and buying the wrong one produces an expensive 3D model that was out of date on delivery. What each supplier actually delivers, and what it connects to.
Read moreBest VR Companies for Workplace Safety Training
Safety training already exists and is already cheap, so a proposal to do the same job more expensively loses. Naming the incident you are preventing is what makes the case, and it decides the supplier.
Read moreBest Companies for Custom VR Training Development
Commissioning a build is the wrong answer more often than vendors admit, and the term that decides five-year cost is who holds the source code. When custom earns its money, and who to give it to.
Read moreBest VR Companies for Manufacturing and Equipment Operation Training
Whether the physical control set is part of the competence settles most of this shortlist on its own. What each supplier builds, who they build it for, and what a revision costs once the line changes.
Read moreBest AR Work Instruction and Guided Work Companies
Guided work is execution, not training, and the number that decides the program is how long one of your own experts takes to author a procedure. Authoring effort, change control, integration and proof.
Read moreBest AR Training Companies for Industrial Environments
Remote assistance solves scarce expertise one call at a time. Guided work instructions solve inconsistent execution and scale. Buying the first while needing the second is the usual mistake.
Read moreBest AR Companies for Interactive Exhibits and Artifact Visualization
An AR layer nobody triggers is a common and expensive outcome. Phone overlays, gallery interactives and physical facsimiles weighed against the room they have to work in.
Read moreBest VR Companies for Virtual Museum Tours
Free-roam expeditions, on-site phone companions and remote tours share a name and nothing else. Where the visitor is standing decides the supplier, and throughput decides the business case.
Read moreBest XR Companies for Cultural Heritage Experiences
Documentation, interpretation and fabrication are three separate jobs, and a brief that asks for one while expecting another is how heritage projects go wrong. Who does which, and who keeps the data.
Read moreBest Companies for VR and AR Art Exhibitions
One of these is an artist collective you exhibit, not a studio you brief. Getting that distinction wrong is the most common error made on a VR and AR art shortlist.
Read moreBest XR Development Companies for Museums
A visitor gives an unfamiliar exhibit about fifteen seconds, and the exhibit has to run daily for a decade. The suppliers split cleanly between whole-gallery designers and component builders.
Read moreBest XR Development Companies for Universities
University XR is funded by grants, commissioned by academics with no procurement authority, and expected to outlive whoever wrote the bid. Ownership matters more here than any feature.
Read moreBest Companies for VR Hazardous Environment and Safety Training
Safety training has a compliance floor and a competence ceiling, and VR is poor value against the first. One supplier here publishes named regulatory approvals. The rest leave it to your regulator.
Read moreBest VR Companies for Oil and Gas Simulation and Training
Equipment operation, plant procedure and contractor safety get bought separately and confused constantly. Which vendor fits which, plus the competency record most programs forget to specify.
Read moreBest Digital Twin Platforms and Development Companies for Energy
Three kinds of energy twin get sold as one thing: a platform you populate, a build made to order, and a manufacturer's model of its own equipment. What each connects to, and who owns the result.
Read moreBest VR Companies for Virtual Site Tours of Energy Facilities
Laser-scanned site tours and hand-modeled ones are different products with different afterlives. How each vendor captures a facility, and what the result still supports once they leave.
Read moreBest XR Development Companies for Energy and Utilities
Listing energy among your industries is not the same as naming a client in one. The shortlist separated by what each vendor can actually evidence in hazardous and regulated settings.
Read moreBest VR Companies for K-12 and Classroom Learning
School VR pilots die on charging, hygiene and supervision far more often than on content quality. Judged on classroom fit first, with device management treated as a feature rather than an afterthought.
Read moreBest VR Companies for Workforce and Vocational Training
Four business models turn up on the same workforce training shortlist: custom simulation, trade catalog, authoring platform and classroom instruction. Telling them apart is most of the decision.
Read moreBest VR Companies for Virtual Labs and Science Simulations
Virtual labs earn their cost when they replace an experiment your institution cannot safely or affordably run. Weighed on catalog depth, custom capability and the universities willing to be named.
Read moreBest VR Development Companies for Education
An education VR shortlist usually mixes game studios, catalog vendors and platforms without saying which is which. Here is how the five differ, and what each names as evidence.
Read moreBest XR Companies for Medical Device Visualization
Medical animation studios and XR developers land on the same shortlist and sell different things. Where five of them actually sit, and what three decline to publish about themselves.
Read moreTop VR Development Companies (2026)
Four of the five studios here publish what they charge, which is unusual in this market. Project minimums run from $10,000 to $250,000 and up, alongside named clients and the platforms each one supports.
Read moreTop Mixed Reality Development Companies (2026)
One vendor here builds physical-space installations rather than headset applications, which is worth knowing before you brief it. What each of the five actually ships on HoloLens 2, Vision Pro and Quest.
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Top XR Development Companies (2026)
Ten companies grouped by how they sell rather than ranked against each other: custom studios, enterprise AR platforms, game studios, global consultancies and content producers. What each builds, and for whom.
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Best XR Companies in 2026
Prices rose across XR in 2026. Where every category stands, from headsets and smart glasses to platforms, software and development studios.
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Best XR/AR/VR Development Companies, Agencies, Studios and Firms
The companies building AR, VR and XR software for clients, grouped by business model rather than ranked, with the criteria for each stated up front.
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