Documenting every category of the XR industry
Six categories.
One evaluation standard.
XR news, interviews and research.
In-App Purchases Pass Paid Apps as the Meta Store's Biggest Earner
Meta told Quest developers that in-app purchases passed premium app sales for the first time on January to September 2026 revenue, and that each of the top 50 apps cleared $1 million.
Samsung and Google Price Intelligent Eyewear From $395 With a December 10 Release
Samsung published US prices on November 12: Warby Parker frames from $395 and Gentle Monster from $449 to $489, with both collections on general sale from December 10.
IMAX Certifies Meta VR Glasses, With an IMAX App at the Spring 2027 Launch
IMAX and Meta signed an agreement on November 10, 2026 making Meta VR Glasses the first IMAX Enhanced certified VR device, with an IMAX app and virtual theatre arriving at the spring 2027 launch.
In-App Purchases Pass Paid Apps as the Meta Store's Biggest Earner
Meta told Quest developers that in-app purchases passed premium app sales for the first time on January to September 2026 revenue, and that each of the top 50 apps cleared $1 million.
Read moreSamsung and Google Price Intelligent Eyewear From $395 With a December 10 Release
Samsung published US prices on November 12: Warby Parker frames from $395 and Gentle Monster from $449 to $489, with both collections on general sale from December 10.
Read moreIMAX Certifies Meta VR Glasses, With an IMAX App at the Spring 2027 Launch
IMAX and Meta signed an agreement on November 10, 2026 making Meta VR Glasses the first IMAX Enhanced certified VR device, with an IMAX app and virtual theatre arriving at the spring 2027 launch.
Read more
The XR Spec Gap
Across 125 live posts, 197 cells read Not disclosed or Not published. Vendors withhold the four fields buyers ask for first and publish the one specification that no longer separates anything.
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Who Owns XR
A shortlist that names a company and its parent is naming one supplier twice. Who owns the XR hardware brands, software platforms and development suppliers on current lists, with the page that proves each one.
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XR Hardware Price Index
The most expensive item in XR is not a headset. Every manufacturer's own published price for headsets, glasses, treadmills, trackers, haptics and accessories, each with the date it was read.
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Custom XR event-demo providers: a shortlist for reusable product experiences
The shortlist spans commissioned software, a sales platform and installed experiences. Each provider has a different fit, with operational and contract questions left for the actual brief.
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Top Product Visualization Companies
Threekit is ranked in three BestInXR configurator lists and its own homepage now leads on AI-Native CPQ, with the words 3D, visualization and augmented absent from the page.
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Top Virtual Tour Companies
Most comparisons rank products you subscribe to against companies you hire as if they were one purchase. One ends when payment stops and the other ends with something you own.
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