Documenting every category of the XR industry
Six categories.
One evaluation standard.
XR news, interviews and research.
visionOS 27 Ships September 14 With a Rebuilt Siri
Apple dated the release on its own page and led on an assistant that answers questions about whatever the wearer is looking at. What is in it, and the language caveat Apple states itself.

FORVIA HELLA Backs Distance Technologies for a Mirrorless 3D AR Head-Up Display
Removing the mirrors is the whole point, because installation space is what keeps head-up displays out of smaller cars. What the two companies announced, and the four things they did not.

Lumus Adds a Third Waveguide Manufacturer in Crystal-Optech
Waveguides are the component that has kept AR glasses expensive, and Lumus now names three factories rather than one. What the agreement covers, and the numbers it leaves out.

visionOS 27 Ships September 14 With a Rebuilt Siri
Apple dated the release on its own page and led on an assistant that answers questions about whatever the wearer is looking at. What is in it, and the language caveat Apple states itself.
Read more
FORVIA HELLA Backs Distance Technologies for a Mirrorless 3D AR Head-Up Display
Removing the mirrors is the whole point, because installation space is what keeps head-up displays out of smaller cars. What the two companies announced, and the four things they did not.
Read more
Lumus Adds a Third Waveguide Manufacturer in Crystal-Optech
Waveguides are the component that has kept AR glasses expensive, and Lumus now names three factories rather than one. What the agreement covers, and the numbers it leaves out.
Read more
VR Simulation: What It Is and How to Evaluate It
The word simulation hides a large cost difference. A walkthrough shows an environment, a procedure trainer checks steps, and only one of the three models behavior.
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3D and AR Product Visualization: What It Is and How to Evaluate It
Everyone demonstrates a product appearing convincingly in a room. That part is solved. Programs fail on cost per asset at catalog scale, and the arithmetic is available first.
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AR and VR in Retail: What It Is and How to Evaluate It
Retail XR splits into hardware in a store and software on a shopper's device, and the recurring cost of keeping in-store hardware working usually exceeds building it.
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Best 3D Scanning and Reality Capture Companies
Three unrelated businesses share this search term. Capturing a building, a part and a space to look at need different instruments and produce different deliverables at very different prices.
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Best Volumetric Video Companies and Capture Platforms
The capture studio most lists tell you to hire has largely stopped existing. One domain serves nothing, one page is a 404 and two suppliers now sell something else entirely.
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Best VR Companies for Construction Safety Training
On a construction site most of the people exposed to your hazards do not work for you, so reach decides the outcome. Hazard training and equipment operator training are also different products.
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