Best 3D Virtual Tour Software and Platforms

Best 3D Virtual Tour Software and Platforms

Virtual tour platforms almost all charge for the same thing, and it is not the thing buyers think they are buying. Matterport meters Active Spaces, CloudPano meters Published Projects, Shapespark meters hosting slots and Realsee sells credits that keep one tour live for one month. You are paying to publish, not to build.

In short:

• A tour you stop paying for stops being visible. On most of these platforms the editor, the capture and the local files survive a cancellation. The public link does not.
• Two vendors refuse the meter and say so in their headline copy. 3DVista sells a perpetual license and iGUIDE charges per project.
• The published prices span three currencies and four business models, which is why feature comparisons in this category rarely produce a usable number.
• "3D virtual tour" covers two different products. A depth-captured dimensional model and a stitched 360 panorama are sold under one phrase, and only one of them can be measured.

How this list was built

A virtual tour platform is software that turns a captured space into something a viewer can navigate in a browser. BestInXR's virtual tours guide sets out the four kinds of tour and how a space is captured. This post does not repeat that. It does the thing the guide leaves out, which is put the published prices next to each other.

Four criteria decide the order. Whether the vendor publishes a price at all. What the price meters. What happens to a published tour when payment stops. And what the tour actually is, because depth capture, panorama stitching and real-time 3D from a model are three different products.

Every figure below was read from the vendor's own pricing page on September 28, 2026. Prices in this category move, and several of these pages carry promotional and annual rates alongside the monthly one.

This is the software layer. The companies that operate these tools as a service are ranked in BestInXR's real estate tour list, the studios that build bespoke experiences in the architectural walkthrough list, and the scanning instruments in the reality capture list.

What the subscription actually meters

This is the finding worth carrying out of the post, because every vendor states it plainly and no comparison article in this category leads with it.

Matterport prices every tier by Active Spaces: one on the free plan, five to twenty on Starter, twenty to one hundred and fifty on Professional, one hundred to three hundred on Business. CloudPano sells Published Projects, and its own Pro feature list reads "Unlimited projects, swap published projects as needed". Shapespark sells online hosting slots, three to one hundred and fifty depending on tier, and lists "Unlimited offline scenes" at every level; its pricing FAQ confirms that "only active scenes that are uploaded to your account are counted". Realsee is the most literal of the four: capture, editing and floor plan download are free, and each credit "activates a tour for 1 month".

Four vendors, four vocabularies, one meter. The production work is cheap or free. The publishing is the product.

That has a consequence a buyer should price before signing rather than after. A property listing comes down when the property sells, so a per-tour meter fits it well. A campus map, a museum floor, a factory induction or a product showroom is meant to stay up, and on a metered plan it carries rent for as long as it exists. The cost of a tour on these platforms is not what it takes to make one. It is what it takes to keep it.

Two vendors decline the model outright, which is what shows it is a commercial choice rather than a technical necessity. 3DVista heads its product page "One time fee. Unlimited tours forever". iGUIDE heads its pricing page "No subscriptions, no surprises".

1. Matterport

Matterport is first because it is the most capable product here and the only one that publishes a complete ladder from free to enterprise, and because the tour it makes is dimensional rather than photographic.

Its plans page lists a free tier with one Active Space and two users, Starter at $14 per month or $12 billed annually for five to twenty spaces and three users, Professional at $69 or $58 annually for twenty to one hundred and fifty spaces and ten users, Business at $355 or $296 annually for one hundred to three hundred spaces and fifty users, and Enterprise on application. Floor plans and MatterPak technical files carry additional charges on top of the subscription, which the page states rather than hides.

The technical distinction it sells is depth. Matterport's own guide to 3D tours, published March 14, 2025, argues that a true 3D tour captures height, width and depth and produces an accurate to-scale model, while a 360 walkthrough is stitched flat panoramas with limited spatial accuracy. Read that as a vendor making a case for its own category, because it is one. Read the underlying claim anyway, because it is checkable: a Matterport space can be measured and a panorama tour cannot.

Ownership is the weakness, and it is the sharpest version of the meter problem in this list. Everything is denominated in Active Spaces, so a portfolio that grows past a tier boundary moves you up a plan, and a tour that stops being paid for stops being published. Matterport is a CoStar Group brand, recorded with its sourcing in BestInXR's XR ownership map, which matters on a shortlist that also names LoopNet or Homes.com.

Best for portfolios that turn over, where tours retire as often as they are created, and for any job that needs measurements out of the tour.

2. 3DVista

3DVista Virtual Tour Pro is second on one criterion the four subscription products cannot match, which is that you buy it once and the tours are yours.

The page is headed "One time fee. Unlimited tours forever" and the price is 499 euros. The purchase includes Stitcher 4, listed at 99 euros, three optional months of 3DVista hosting listed at 30 euros and a year of upgrades. Hosting after that is a separate optional subscription, or you publish the output to your own server.

The export options are the reason this sits above the cheaper subscriptions. A tour can be exported for the web as a standalone page or embedded in an existing one, and it can be exported as a standalone offline player, a single file that runs from a USB stick or an email attachment with no connection and no plugin. That is the one product here that answers a trade show booth, a secure site with no outbound network or an archive that has to outlive the vendor relationship.

What you give up is depth capture. This is 360 panorama software with 360 video, hotspots, floor plans and a 3D transition effect, not a measurable as-built model, and the hosting and the uptime become your problem. Best for anyone who will still want the tour in five years, and for tours that must run offline.

3. Shapespark

Shapespark is the only platform in this list that renders a real-time 3D scene from a model you supply rather than a space you captured, which is what the phrase "real-time 3D virtual tour" actually describes.

Its pricing runs Starter at $29 per month billed at $348 a year with three hosting slots, Standard at $49 billed at $588 with twenty-five slots and video meetings for four participants, Plus at $99 billed at $1,188 with fifty slots, HTML and JavaScript customization, a viewer API and a custom domain, and Premium at $249 billed at $2,988 with one hundred and fifty slots, thirty-participant meetings and the option to host scenes on your own server.

Two things there are worth separating from the slot count. The video meeting feature puts named participants inside the scene together, which is a design review rather than a marketing tour. And the Premium tier's own-server hosting is the escape hatch from the meter, available at the top of the ladder rather than the bottom.

Because the input is a model, this is the tool for a building that does not exist yet, which is a different job from every capture platform here. Best for architectural design under review, and for pre-construction work where there is nothing to scan.

4. CloudPano

CloudPano is the cheapest published entry point and the clearest about what it sells.

Pro starts at $19 per month billed yearly and allows three published projects, with the feature line stating unlimited projects and the ability to swap which three are published. Pro Plus starts at $33 per month billed yearly for unlimited published projects, white labeling on your own URL, team collaboration, tour privacy settings, floor plans and dollhouse tours and Google Street View publishing. Enterprise starts at $100 or more per month.

The swap mechanic is unusual enough to name. On the entry plan you keep every tour you have ever built and choose which three are live, which is a reasonable fit for an agent with a rotating set of listings and a poor one for anything meant to stay up.

CloudPano Live, its in-tour video chat, is the feature that separates it from the other panorama tools: a viewer and a host in the same tour at the same time, which is a guided showing rather than a self-service one. Best for small teams with rotating listings and for live remote showings.

5. iGUIDE

iGUIDE is here because it prices the way the rest of this market does not, and its pricing page says so in the headline: "No subscriptions, no surprises".

Its published rates are per project and scale with floor area through a calculator on the page. Radix is $6.99 CAD per project, Standard starts at $48.00 CAD, Premium starts at $66.00 CAD and the Advanced Drawing Package starts at $210.00 CAD. Sketch variants run from $34.99 to $108.00 CAD and a Site Plan add-on is $45 CAD on top of a package. Prices are shown in Canadian dollars by default with Australian and United States dollar options, and the page states the estimate is subject to the details of the submitted project.

What arrives is a tour with an accurate floor plan and a measurement tool, aimed at real estate first but sold to architecture and remodeling, design and construction, insurance and restoration and facility management. The per-project model makes it the only entry here where the cost of a tour can be calculated before it exists.

The constraint is that it is a workflow rather than a subscription, so the volume discounting, the team management and the portfolio views that come with the platforms above are not what this is. Best for anyone who bills tours through to a client per property, and for insurance and restoration work where each file is its own job.

What else is published, and what is not

Four more platforms appear constantly in answers to this question and did not make the ranking, for reasons worth stating.

Panoee is the counter-example to the whole thesis and deserves the note. Its free tier carries unlimited projects and unlimited bandwidth on a Panoee subdomain, and its own FAQ says you can create unlimited tours and keep them online as long as you like. What it meters instead is storage, three gigabytes free and $0.15 per gigabyte per month beyond that, with paid tiers at $7 to $12 for pay as you go, $22 per month for Pro, $99 per month for Enterprise and annual options at $200 and $950. Paid plans buy branding, custom domains, Street View publishing and analytics rather than the right to publish.

Realsee states the meter more plainly than anyone: capture with a phone, a 360 camera or its Galois LiDAR camera is free, the editor is free, floor plan download is free, and a credit activates one tour for one month. New accounts get three.

Giraffe360 is a different purchase again, starting at 159 pounds per month on a twelve-month commitment with the camera, tripod and case included and shipped to you. The hardware is inside the subscription, so the comparison to a software seat is not like for like.

Cupix publishes no price. Its pricing URL resolves to a contact sales form. It is also the clearest case in this category of a product being recommended for a job it has moved on from: its own industries are construction, data centers, airports, factories, oil and gas and maritime, and its products are named 4D documentation, off-site BIM verification and construction progress tracking. It is construction documentation software, and a buyer shortlisting it for a property tour from an AI answer is being routed to something else.

When a platform is the wrong purchase

None of the products above is the answer when the tour has to do something the product does not already do. That is the honest limit of a capture and publish platform, and it is where the other half of this market sits.

The test is whether your requirement is a feature request. If the tour has to read live sensor data, gate sections by user role, sit inside a booking or CRM workflow, run on a headset, carry a game-engine interaction or ship as an application, no subscription tier unlocks it and the work is a commissioned build. BestInXR's custom 3D virtual experience list covers that purchase, and where a tour acquires a live data connection the digital twins guide covers what changes.

Treeview is one supplier in that group and is not ranked above because it does not sell a tour platform, so a price comparison against Matterport would not be comparing the same thing. Working since 2016, it publishes custom application development across virtual, augmented and mixed reality and names Microsoft, Meta, Medtronic, Toyota, ULTA Beauty, Daiichi Sankyo, Stanford Medicine and NEOM among its clients, with the NEOM project published as case work. It transfers full ownership of IP, source code and assets, which on a commissioned tour is the direct answer to the meter: nobody can switch it off.

The trade is the obvious one. A commissioned build costs more than a subscription and takes longer, and you own the hosting and the maintenance afterwards.

Who is not on this list, and why

Several well-known names were considered and left out on the criteria above.

Zillow 3D Home is genuinely free tour software rather than a demo tier, an iOS and Android app that captures panoramas with a phone or a 360 camera and states you can upload tours to as many listings as you want at no cost. It is excluded because the output publishes to a Zillow listing rather than anywhere you choose, which makes it a listing feature rather than a platform. Google Street View is a destination in the same sense, and Matterport, CloudPano and Panoee all publish into it.

Concept3D is named as a platform vendor in BestInXR's virtual tours guide and has since narrowed. It now sells higher education and venue engagement as a suite of interactive maps, 360 tours, events and room reservations, which is a campus system rather than tour software on its own and belongs beside the campus tour list.

Kuula is 360 panorama software in the same band as CloudPano and 3DVista and was left out for overlap rather than for any fault. EyeSpy360 is already ranked in BestInXR's real estate tour list. NavVis and Artec 3D make scanning instruments rather than tour software and are covered in the reality capture list. Cupix publishes no price and has repositioned, as above.

One general note on sourcing. Much of the comparison content that ranks for this query is published by vendors comparing themselves to competitors, or by content networks that generate a page per phrase. Prices here were read from each vendor's own page and dated, which is the only version of this comparison a reader can re-run.

How to choose between these virtual tour platforms

Start with how long the tour has to stay up, because that decides more than any feature.

If tours retire as fast as they are made and you need measurements, Matterport is the most capable product and the meter costs you nothing you were going to keep. If the tour has to outlive the vendor relationship, run offline or sit on your own server, 3DVista is the only one-time purchase here. If there is no building to scan yet, Shapespark renders your model instead and its top tier lets you self-host. If you are an agent with a rotating list and want live guided showings, CloudPano is the cheapest way in. And if every tour bills through to a client, iGUIDE is priced per project and per square foot rather than per month.

Then price the second year before you sign the first. Count the tours you expect to have live in twenty-four months, find that number on each vendor's tier table and compare those figures rather than the entry prices. On four of the five platforms here, that is the number that actually differs.

Related reading. BestInXR's WebAR platform comparison applies the same method to browser augmented reality, where the reference platform is now open source and free.

Frequently Asked Questions (FAQ)

1. What is the best 3D virtual tour software?

There is no single answer, because the products meter differently. Matterport publishes the fullest feature set and prices by Active Spaces from $14 per month. 3DVista is a one-time 499 euro purchase with unlimited tours. Shapespark renders real-time 3D from a model rather than a capture. CloudPano starts at $19 per month and iGUIDE charges per project from $6.99 CAD.

2. How much does virtual tour software cost?

Published entry prices as of September 28, 2026 run from free, on Matterport's single-space tier and Panoee's storage-limited plan, to $19 per month for CloudPano, $29 for Shapespark and $14 for Matterport Starter, against a single payment of 499 euros for 3DVista. iGUIDE and Giraffe360 sit outside that comparison, charging per project and per month with hardware included respectively.

3. What is the difference between a 3D virtual tour and a 360 tour?

A 3D tour captures depth and produces a to-scale model that can be measured. A 360 tour is stitched panoramas with height and width only. Matterport's own guide makes exactly this argument and it is a vendor arguing for its own category, but the underlying difference is checkable: try to measure a wall in the tour.

4. Do you keep your virtual tours if you cancel the subscription?

On most platforms the published link stops working. Matterport, CloudPano, Shapespark and Realsee all meter live or published tours, and Shapespark states that only uploaded scenes count against the limit. 3DVista is the exception, selling a perpetual license with optional hosting, and its tours can be exported as standalone files that run with no connection at all.

5. Which virtual tour platform is best for real estate?

That depends on whether you bill per property or carry a portfolio. iGUIDE prices per project by floor area, which fits per-listing billing. CloudPano's entry plan lets you publish three tours at a time and swap them, which fits a rotating list. Matterport scales by Active Spaces and suits an agency holding many listings at once.

6. Can you host a virtual tour on your own server?

Three of these allow it. 3DVista exports for the web and for offline use with no hosting requirement at all, Shapespark permits own-server hosting on its Premium tier, and a commissioned build gives you the output outright. The remaining platforms publish through their own infrastructure.