Maxim Zhestkov represents the absolute pinnacle of digital artistry and computational design, with his studio Zhestkov.Studio producing some of the most visually stunning and conceptually profound XR experiences in the industry. His work transcends traditional boundaries between art, technology, and design, creating immersive environments that have mesmerized audiences at the world's most prestigious venues and transformed how major brands approach digital experiences. Zhestkov's signature style—characterized by impossible physics, organic computational forms, and breathtaking visual poetry—has established him as one of the most sought-after creative visionaries in the XR and digital art space.
Acclaimed Projects & Exhibitions:
Installations at renowned institutions including MoMA, Ars Electronica, and the Venice Biennale
Groundbreaking XR experiences for Nike, Adidas, Samsung, and Google
Creator of "Computations" series, viewed by millions and praised as revolutionary digital art
Immersive installations combining projection mapping, VR, and interactive technologies
Award-winning experimental films exploring the intersection of nature and computation
Creative Specialization:
Computational art and generative design systems
Immersive brand experiences and luxury XR activations
Large-scale digital installations and projection mapping
Virtual galleries and metaverse art spaces
Experimental physics simulations and particle systems
Architectural-scale XR experiences and spatial design
High-Profile Collaborations:
Nike: Immersive product launches and brand experiences
PlayStation: Next-generation gaming aesthetics and promotional content
Samsung: Flagship store installations and product visualizations
Cultural institutions worldwide for permanent and touring exhibitions
Technical Mastery: Houdini, Cinema 4D, Unreal Engine 5, TouchDesigner, Custom computational algorithms, Real-time graphics engines, Procedural generation systems, Advanced particle physics, Volumetric rendering, 8K+ resolution workflows
Zhestkov's influence extends far beyond individual projects—he has fundamentally shaped the aesthetic language of contemporary digital art and XR experiences. His studio's work represents the gold standard for visual excellence in immersive media, combining unprecedented technical sophistication with profound artistic vision that speaks to fundamental human experiences of beauty, wonder, and transcendence.
