Matt Pyke stands as a transformative figure in the digital creative industry, having founded Universal Everything—one of the world's most influential digital art and design studios. With over two decades of pioneering work, Pyke has consistently pushed the boundaries of what's possible in immersive media, creating experiences that have redefined how audiences interact with digital art, motion design, and XR environments. His studio's distinctive approach, combining human-centered design with cutting-edge technology, has produced some of the most memorable and innovative XR installations and experiences of the past decade.
Landmark Projects & Recognition:
Creator of "Future You" at the Barbican Centre, pioneering AI-driven interactive installations
Immersive experiences for Apple, Google, Microsoft, and Hyundai
Exhibitions at V&A Museum, Tate Modern, MoMA, and Shanghai's Power Station of Art
BAFTA nominations and D&AD Black Pencil awards for digital innovation
Collaborated with musicians including Radiohead and The Chemical Brothers
Core Expertise:
Human motion capture and generative character design
Large-scale interactive installations and public XR experiences
Brand innovation and immersive marketing campaigns
Generative art systems and procedural animation
Cross-platform XR experiences from mobile AR to venue-scale installations
Audio-reactive visualizations and synaesthetic experiences
Notable Clients & Collaborations:
Apple: Retail experience design and product launch visualizations
Nike: Interactive installations and generative brand experiences
Hyundai: Future mobility concepts and immersive showrooms
Cultural institutions worldwide for permanent collections
Technology & Innovation: Processing, openFrameworks, Unity, Unreal Engine, Custom software development, Machine learning integration, Motion capture systems, Real-time generative systems, Projection mapping, LED sculpture integration
Pyke's Universal Everything has become synonymous with the highest level of creative excellence in digital experiences. The studio's work is characterized by its exploration of human form and movement through technology, creating experiences that feel simultaneously futuristic and deeply human. Under Pyke's creative direction, Universal Everything continues to influence an entire generation of digital artists and XR creators, setting new standards for artistic ambition and technical innovation in immersive media.
