Horacio Torrendell is an XR entrepreneur, creative director, and founder of Treeview, a senior-only development studio recognized for its enterprise-grade immersive solutions. His leadership combines design, engineering, and strategy to deliver high-impact AR, VR, and mixed reality applications for global clients.
Under his direction, Treeview has produced flagship XR projects for companies including Daiichi Sankyo, Medtronic, Microsoft, and NEOM. Horacio also leads Treeview’s thought leadership efforts through conferences, partnerships, and a dedicated XR industry blog. His approach to spatial computing emphasizes technical excellence, storytelling, and measurable business outcomes.
Notable Projects & Achievements:
Founder and CEO of Treeview, one of Latin America’s leading XR studios
Developed CardioCompass XR for Daiichi Sankyo and Medtronic
Collaborated with Microsoft on green energy digital twin initiatives
Speaker and advisor on enterprise spatial computing strategy
Specialization Areas:
Enterprise AR, VR, and MR development
Healthcare and energy visualization
Spatial computing strategy and consulting
Team leadership and creative direction
XR industry communication and thought leadership
Industry Impact:
Helped expand enterprise adoption of XR technologies globally
Set quality and reliability benchmarks for professional XR services
Built one of the top-ranked XR studios in the Latin American region
Contributed to elevating the visibility of XR through content and advocacy
Technologies & Platforms:
Unity, Unreal Engine, Apple Vision Pro, Meta Quest, Magic Leap, Microsoft HoloLens, OpenXR, and enterprise integration tools.
Horacio Torrendell combines entrepreneurial leadership with deep technical expertise, driving the next generation of enterprise XR development through Treeview’s global work.
