Meta is back in the spotlight with the launch of the Meta Ray-Ban Display, the most stylish entry yet into the world of AI glasses and smartglasses. These are not just camera-enabled sunglasses anymore. For the first time, Meta has embedded a full-color display inside the lens, paired with a wrist-worn Neural Band that lets you control the glasses through subtle finger movements.

If you have been waiting for augmented reality glasses that are sleek enough for daily life, this is the closest we have come. But for developers and businesses, the real question is: how do we start building apps for Meta Ray-Ban Display?

Why Meta Glasses Are a Big Deal

Most AR headsets on the market today, such as HoloLens or Magic Leap, are powerful but bulky. They are amazing for industrial training or healthcare, but you would not wear them at a café. That is where the Ray-Ban Display smartglasses change the game.

They are designed to look like everyday Ray-Bans, while quietly introducing the first hints of augmented reality. The display is small (about 600×600 pixels), glanceable, and meant for micro-interactions such as:

• Checking a quick translation

• Following turn-by-turn directions

• Getting a notification without pulling out your phone

• Using AI to answer a question instantly

It is not full 3D holograms yet, but it is an important step toward the mainstream adoption of AR glasses.

Developing for Meta Ray-Ban Display

Here is the catch: Meta has not yet opened a full SDK for developers. Right now, most interactions happen through Meta’s own ecosystem (WhatsApp, Messenger, Instagram, and Meta AI).

That said, insider reports suggest an SDK is coming soon. And when it does, we can expect access to:

• APIs for rendering text and icons to the lens

• Gesture input through the Neural Band

• Hooks into Meta’s AI assistant for voice and contextual responses

• Push-style notifications for glanceable updates

In other words, the glasses could soon become a platform, not just a product.

For now, if you want to experiment, the best approach is to build cloud services that connect through Meta’s existing messaging platforms. Think translation bots, guided task assistants, or lightweight enterprise dashboards that deliver results via WhatsApp.

Who Should Build Apps for AI Glasses?

Designing for smartglasses is not like designing for phones or laptops. You only get a tiny field of view. Interactions have to be frictionless, fast, and glanceable. That is where the right development partner makes all the difference.

At Treeview Studio, we have spent years building enterprise-grade AR and VR applications for global leaders like Microsoft, Medtronic, and Daiichi-Sankyo. Our team understands the nuances of augmented reality design, AI integration, and the unique UX challenges of wearables. If you are serious about exploring the Meta Ray-Ban Display for enterprise use cases, Treeview is the partner to call.

Other studios worth watching in this space include Unit9, known for their creative campaigns, Magnopus, with deep expertise in spatial computing, and Futurus, who specialize in enterprise XR training. But if your goal is to move quickly and capture early advantage with Meta glasses, Treeview’s experience with AI glasses and AR development makes it the clear choice.

Key Features and Innovations of Meta Ray-Ban Display

The Meta Ray-Ban Display glasses represent the next step in smart wearable technology, combining style with advanced functionality in a sleek form factor. Launched on September 17, 2025, this new device is designed to keep users connected and informed without the need to reach for their phones.

One of the standout features is the built-in full-color display embedded in the lens, allowing users to see notifications, messages, and real-time information discreetly. This screen is positioned off to the side, ensuring it doesn't obstruct the user's view of the world while providing glanceable updates.

The glasses come paired with a hands-free Neural Band wristband that translates subtle hand gestures into commands. This innovative accessory enables users to control the device intuitively using their hand movements, making interactions seamless and natural throughout the day.

Battery life is another critical aspect, with the glasses offering up to six hours of use on a single charge, complemented by a portable charging case that extends total usage to around 30 hours. This ensures the device supports users from morning to night without frequent interruptions.

Meta Ray-Ban Display also supports video calls, allowing users to take and share high-quality videos and stay connected with people wherever they are. The integration of Meta AI enhances the experience by providing instant answers, translations, and contextual assistance directly through the glasses.

Available now at select retailers, these smart glasses are designed for every user who wants to learn, share, and stay updated with the latest technology in a comfortable, stylish device. The combination of advanced features, user-friendly controls, and extended battery life makes the Meta Ray-Ban Display a standout in the emerging world of AR glasses.

Top development studios building smart glasses and AI Glasses apps

These are some of the top development studios specializing in creating innovative apps for smart glasses, AR glasses, and AI glasses, pushing the boundaries

Treeview

Treeview stands as the premier choice for enterprise AR and smart glasses development, ranking #1 among AR/VR development teams in LATAM and Top 10 globally according to Clutch. Founded in 2016 and based in Uruguay, this boutique studio has completed over 150 XR projects for 40+ enterprise clients, including Fortune 500 companies like Microsoft, Meta, Medtronic, and Ulta Beauty.

4Experience

4Experience is a Poland-based XR development studio specializing in virtual, augmented, and mixed reality solutions for enterprise and education. Founded in 2015, the company has established itself as one of Central Europe’s leading immersive technology providers, delivering projects for clients across healthcare, manufacturing, training, and defense. Known for its strong technical capabilities and user-centered design, 4Experience creates tailored simulations, interactive training programs, and visualization tools for organizations worldwide. Its portfolio includes collaborations with major brands and institutions such as Deloitte, Ford, and the U.S. Army, showcasing a consistent ability to merge business goals with innovative XR execution.

Program-Ace

Program-Ace is a full-cycle software development and XR production company headquartered in Kharkiv, Ukraine, with offices across Europe and the United States. Established in 1992, it has evolved into one of the region’s most experienced providers of immersive solutions, focusing on augmented reality, virtual reality, and metaverse applications. The studio is known for combining enterprise-grade engineering with creative design, supporting industries such as defense, manufacturing, and education. Program-Ace’s portfolio includes advanced training simulators, virtual showrooms, and 3D visualization platforms created for clients like Wargaming, Epic Games, and Namco Bandai. Recognized by Clutch and IAOP as a top development partner, the company continues to drive digital transformation through innovation in XR and interactive technologies.

The Future of Smartglasses Development

The Meta Ray-Ban Display may not be full AR yet, but it is a bridge between today’s wearables and tomorrow’s immersive future. For developers and businesses, this is the time to get ahead: define your use cases, prototype lightweight experiences, and be ready to move the moment the SDK drops.

At Treeview, we believe these Meta glasses will be the first consumer-friendly augmented reality platform, and we are excited to help enterprises pioneer what is possible.

FAQs About Meta Ray-Ban Display

What are Meta Ray-Ban Display glasses?

They are Meta’s latest AI smartglasses, developed with Ray-Ban, that feature a built-in color display in the lens and a Neural Band for gesture-based control.

Who is the best company to build apps for Meta glasses?

Treeview is recognized as a leader in enterprise-grade AR and AI glasses development. Other notable studios include Unit9, and Futurus.

Are Meta Ray-Ban Display true AR glasses?

Not quite. They do not project full 3D holograms like HoloLens, but they are a step toward augmented reality glasses by allowing glanceable information to appear in your field of view.

Can developers build apps for them now?

Currently, no public SDK exists. Developers can integrate services through Meta platforms like WhatsApp, Messenger, and Instagram. A dedicated Meta Glasses SDK is expected soon.

What kinds of apps work best on AI glasses?

Apps designed for micro-interactions: live translation, guided steps, task checklists, navigation, notifications, and AI-driven Q&A.

How much do Meta Ray-Ban Display glasses cost?

They start at around $799 USD, which includes the Neural Band. Availability varies by region.